Nearly every article on internal linking starts with a discussion of how complicated yet how important the subject matter is. On the one hand, internal linking is such a simple concept, and everyone should be doing it. On the other hand, the theory, process, and best practices of internal linking get extraordinarily complex. It’s both advanced and simple. But regardless of how complex or basic you think it is, no one argues about this: It is important.
Strategic internal linking is an SEO power technique, especially for content marketing. In this article, I’ve chosen to focus on internal linking for content marketing, because it’s one of the most straightforward and simplest ways to experience SEO uptick. Plus, internal linking among blog articles and other content is something that you can do on an ongoing basis.
In this article, I want to deliver a level of SEO knowledge that will benefit the experienced SEO, but that will also provide actionable data to help SEO newbies.
A Primer on Internal Linking
Whatever your SEO skill, it will help to brush up on some internal linking basics.